European Tinder campaign "2020 is not cancelled" produced by Kemmler-Kemmler in Berlin during the lockdown.

Bringing to life a positive message by using existing content from previous Tinder commercials. This campaign used new edits, colorful and dynamic motion design and type animation.

KINETIC TYPE
ANIMATION

In order to best animate the three films, it was necessary to create a typographic animation of the texts that can be adaptable in the five languages ​​of the campaign (English, French, German, Italian and Spanish). The text recalls the campaign positive slogan: The year isn't over, it's time to SwipeRight and get it started!

The type animation uses the graphic codes and colors of the brand. Reacting to the music beats, the kinetic type develops and adapts horizontally. Playing and creating dynamism between images, motion design as well as typography.

Since the target audience is Gen-Z, it was necessary to present the hectic visuals and digital side of the campaign.

Concept: AJ Gwilliam
Creative Director: Martin Lang
Strategy: Kilian Kapfer
Art Directors: Zoe Philine, Yuki Kappes
Title design: cdrc.
Senior Video Editor: Klara Plainer
Creative Film: Nika Delaloncha, Saskia Hundt, Josua Wilbert
Account: Lena Schäfers, Alina Grotz

TYPE
ANIMATION
STICKERS

In addition to the films, the project has spread on social media.
For this occasion, gif stickers were created to invite the Tinder community to share the content.

These stickers are typography animations based on the graphic codes established in the video campaign. Using the font, colors and style, several typographic kinetic experiments were carried out, in order to animate the different messages and make them lively and fun.

These Stickers uploaded to the Giphy site can be used in animated gifs on social media stories.