Flores Del Otro Patio: Unveiling the Art of Title Design and Poster Design.
FLORES DEL OTRO PATIO
title design sequence & film poster design
In the realm of film design, the delicate yet pivotal art of title and poster design plays a crucial role in encapsulating the essence of the narrative. As a title designer for Jorge Cadena's "Flores Del Otro Patio" produced by the Swiss film production company GoldenEggProduction in Geneva, Switzerland, I embarked on the creative journey to craft the intro title sequence, end credits, and the visual design of the film poster.
The creative vision stemmed from a deep exploration of the film's thematic core: a compelling narrative rooted in the expressive activism of queer individuals challenging the exploitative practices of Colombia's largest coal mine in the northern regions. To convey this rich tapestry of emotions and purpose, the design process revolved around the careful curation of typography and color schemes.
Central to the design approach was the selection of a bold, yet refined typographic style. The deliberate choice of font aimed to encapsulate the essence of the film's story, serving as a foundational element in the overall branding of "Flores Del Otro Patio." The infusion of neon, vibrant green, and purple hues not only mirrored the exuberance of queerness but also echoed the vivacity of the DIY glitter and colorful costumes depicted in the film.
The design process was anchored in the principles of readability and typographic excellence, employing a meticulous grid layout reminiscent of the Swiss style graphic design. This design movement, rooted in the mid-20th century, prioritizes clarity and precision, which resonated seamlessly with the narrative's need for visual lucidity.
The poster design, an extension of this identity, leveraged the same design ethos, employing a stark black backdrop to accentuate the highly saturated colors of the typography. The enigmatic central figure, adorned with a mask, served as an iconic focal point, drawing attention amidst the surrounding elements and encapsulating the film's mysterious essence.
The combined efforts in title and poster design aimed not merely at aesthetics but at a comprehensive and unified storytelling approach. The design work served as a visual conduit, narrating the essence and emotional intricacies encapsulated within the film.
The impact of this design endeavor is reflected in the global recognition received, with nominations in prestigious film festivals like 2023 SXSW in Austin, Texas, and the European Film Awards 2023 in Berlin. These acknowledgments underscore the resonance of the design in amplifying the film's message and visual narrative.
Through meticulous typography, vivid colors, and a design philosophy deeply aligned with the film's essence, the title and poster design for "Flores Del Otro Patio" stand as an ode to the power of visual storytelling and its integral role in the cinematic experience.
Directed by Jorge Cadena
Produced by GoldenEggProduciton
Title design & graphic design by c dr c. (aka Cédric Gottet)
