ˣ Kinetic type
→ SQUARE Paris
Minimal motion design & kinetic type on giant screens.
Square France campaign "c'est carré" in Paris by 72andSunny Amsterdam.
As a freelance motion & title designer, I was asked to animate the giant screen at Paris la Défense, and the three vertical LED panels in the Saint-Lazare train station.
The visuals use kinetic type animation and minimal motion design.
Paris,
La Défense
Giant Screen
Kinetic type animation of the campaign copy for the giant screen of La Défense, Paris.
The 30 secondes animation smoothly showcases the brand's different products with the three taglines. The concept was to create an endless minimal animation loop using the corporate identity.
Paris,
Saint-Lazare
The animation uses the same minimal motion design principle for the Paris Saint-Lazare train station screens. The three vertical LED panels are animated as an endless loop with the typography telling different messages simultaneously on the screens.
SQUARE FRANCE "C’est Carré" by 72ANDSUNNY Amsterdam
creative direction by KYLA ELLIOTT, written by GILLES SUPRIN,
art direction by MASAYA KOCHI
motion & title design by c dr c. CÉDRIC GOTTET
case study filmed in Paris by VINCENT WACHTER, edited by JULIA CRESCITELLI
music "Dare (Instrumental)" by PNFA
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